A new study has brought to light the challenges consumers face when trying to make sustainable shopping choices. Many products marketed as 'green' may not be as environmentally friendly as they appear.
Professor Natalina Zlatevska from the University of Technology (UTS) emphasizes that shoppers often depend on labels as an easy way to assess sustainability. However, this reliance can be misleading.
The research indicates that numerous green claims lack the verifiable evidence needed to support them, which can obscure the true environmental impact of these products.